GLOBUS
XMAS GRAND HOTEL CAMPAIGN
Illustrations applied on different products such as the Christmas catalog, the campaign logo, bags, gift wrapping paper, the projection of animations on the largest LED screen in Europe, coins...
The inspiration of the campaign is an Art Deco hotel, its guests and its rooms. For this purpose, the department store was decorated with characteristic hotel elements such as luggage trolleys, a reception desk with keys, chandeliers, golden pineapples... Even the store assistants were dressed as bellhops.