GLOBUS

Client

Globus

Country

Zwitzerland

Year

2017

Noël au GRAND HÔTEL GLOBUS

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GLOBUS is the main department store of Switzerland. This project is the application brand image in all the xmas campaign’s elements:

. Xmas catalogue.

. Advertisement: digital & urban.

. Art Direction for the campaign.

. Visual merchandising.

. Windows.

. Store decoration.

. Uniforms.

. Animations for the biggest LED screen in Europe.

. Their own coin that you could use as real money inside the store.

THE STORY

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Grandeur and splendor, a festive atmosphere and the scent of elegance, all topped off with top-notch service – Globus has chosen to make its GRAND HÔTEL Christmas theme an experience in itself. Bellmen are ready at the entrance, concierges can guess your wishes with a simple glance, guiding your customers with expertise in their search for an original Christmas gift. Welcome to the GRAND HÔTEL GLOBUS! From October 26 in all Globus department stores and on globus.ch.

EVERYTHING READY TO WELCOME YOU TO THE CELEBRATION

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Globus has an excellent reputation when it comes to Christmas decorations. An exclusive selection that ranges from the classic bauble in every conceivable variation to exotic animals and fantastical creatures. Whether you want to decorate a tree in the traditional way, create a modern decor or arrange your Christmas tree in a fairy-tale style, Globus will fulfill your every wish to create a realm where the Christmas spirit is king. The thematic universes with rich and varied settings offer a wealth of inspiration to give your home the grandezza of a grand hotel. The atmosphere will be convivial with a cloud of candles in trendy orange and gold colors; sumptuous teapots will invite you to a stylish tea time. Sandwiches and fine pastries will be laid out on sweet holders, tea served on a silver tray, in the purest tradition of room service. The cocktail shaker and tumblers will be placed on the sideboard. As for the festive table, it will be entirely placed under the sign of opulence. On the menu: glittering gold, sparkling silver and brocade tablecloths, but also original cutlery sets and sumptuous crystal glasses. Translated with www.DeepL.com/Translator (free version)

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