OSCAR PROPERTIES

Client

Oscar Properties

Country

Sweden

Date

2O15

BAGERIET

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Oscar Properties converted an old bread factory to residential apartments in Stockholm & they created a graphic identity for the building already named Bageriet, ‘the bakery’. The project required illustrations that add some fun qualities to the whole graphic profile and to be put together the sales broschure. This illustration were used for a huge printed illustrated map of the area, which contained the Stockholm landmarks surrounded by urban lifestyle scenes with character shopping, walking, having a drink or playing petanque. Actually, French lifestyle was a specific request for this project because wine & cheese picnic & this iconic game was a trend in the city in that moment. Of course, inside this artwork, its most iconic element was a baguette, referring the original use of the factory. The second part of the project was the creation of an animation of the building placed in its island to be used for digital promotion.

 

Visit the site of this project here

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